So France Is Co: a project of passion and conviction
The So France Is Co workshop was born from a desire to restore prestige to durable, locally made clothing. More than a brand, it is a textile manifesto that combines artisanal excellence, ethical awareness, and a love for quality craftsmanship. At the heart of the project is a team driven by a passion for denim and respect for traditional textile know-how, with a clear goal: to design and create unique, high-quality pieces in a thoroughly human and responsible approach… all without compromising on style!
A unique location in the heart of Le Puy-en-Velay
It is in Le Puy-en-Velay, a region rich in history and artisanal heritage, that the workshop has chosen to settle. This geographical choice is no coincidence; it reflects a strong local commitment, far from standardized industrial zones. Situated in the Auvergne Rhône-Alpes region, a land of textile tradition, it reinforces the desire to create truly ‘Made in France’ products while also revitalizing the local economic and social fabric. Here, the workshop cultivates the art of fine clothing in a setting that exudes authenticity.
A unique location
in the heart of Le Puy-en-Velay
It is in Le Puy-en-Velay, a region rich in history and artisanal heritage, that the workshop has chosen to settle. This geographical choice is no coincidence; it reflects a strong local commitment, far from standardized industrial zones. Situated in the Auvergne Rhône-Alpes region, a land of textile tradition, it reinforces the desire to create truly ‘Made in France’ products while also revitalizing the local economic and social fabric. Here, the workshop cultivates the art of fine clothing in a setting that exudes authenticity.
Exceptional craftsmanship
for the finest selvedge fabrics
Every piece designed by So France Is Co is crafted with meticulous care, respecting traditional garment-making techniques. The workshop works exclusively with high-quality Italian and Japanese selvedge fabrics, renowned for their density, durability, and the richness of their patina over time. These exceptional materials are carefully selected, and every detail—stitching, assembly, finishing—reflects true artisanal expertise.
Jeans and their variations (jackets, shirts, coats, aprons…) are treated as precious items, designed to last and to improve with use.
Durability and Responsibility:
values woven into every thread
Durability and Responsibility:
Values Woven into Every Thread
At So France Is Co, sustainability is not a marketing gimmick, it’s a promise kept at every stage of production. The brand embraces a slow fashion approach: no multiple collections, no mass production. Each piece is made to order or in small batches, with full traceability of raw materials. Zero unnecessary stock, zero waste. The choice of high-quality, durable materials combined with local artisanal manufacturing ensures exceptional longevity for each garment, standing in contrast to fast fashion.
Greenwashing
is not our color.
Bespoke Reimagined: Rare Craftsmanship in France
The workshop offers a one-of-a-kind bespoke service in France for artisanal jeans (as well as jackets, vests, coats, and more).
Expertise for Professionals
Beyond its production for the general public, So France Is Co also establishes itself as a trusted partner for professionals seeking bespoke attire with a strong identity.
Restaurateurs, chefs, bartenders, hoteliers, and other professionals: the workshop responds to specific requests by designing unique pieces—shirts, vests, trenches, or aprons… in high-end denim, personalized to reflect each establishment’s colors. Each garment can be embroidered according to the client’s wishes, whether it’s a name, logo, or message.
This artisanal approach not only enhances brand image but also strengthens team pride and a sense of belonging. Through these professional creations, So France Is Co combines textile excellence, aesthetic precision, and bespoke identity.
Far more than a jeans workshop, So France Is Co is a contemporary French craft house, championing a future of textiles that is more discerning, more respectful, and more authentic.